Window Covering Market Strategy Framework To 2022 - 2030: Grand View Research, Inc

The global window covering market size is expected to reach USD 60.16 billion by 2030, registering a CAGR of 7.6% during the forecast period, according to a new report by Grand View Research, Inc. Rising income levels, changing lifestyles, and the influence of other cultures have all contributed to increased consumer expenditure on home décor. Over the forecast period, all of these aspects are expected to present considerable growth possibilities to market vendors.

Furthermore, with increasing urbanization and globalization, home décor has been gaining more prominence in developed countries, as well as emerging economies such as India, Brazil, and China. This scenario is boosting the demand for window coverings in the residential sector. Moreover, different technologies and improvements, such as sensor-based coverings, together with an increase in the number of smart homes, provide growth potential.

Window Covering Market Segmentation

Grand View Research has segmented the global window covering market based on type, application, distribution channel, installation, technology, and region

Based on the Type Insights, the market is segmented into Blinds & Shades, Curtains, Shutters and Others.

  • In terms of revenue, the blinds and shades segment led the market and accounted for a 39.8% share of the global revenue in 2021.
  • The curtains segment is anticipated to expand at a CAGR of 7.8% from 2022 to 2030. High-tech innovations, such as solar-blocking curtains or remote-controlled curtains, are becoming increasingly popular.
  • In the curtain market, traditional craftsmanship is becoming highly valued. Moreover, DIY consumers dominate the window curtain industry. The segment expansion is fueled by the widespread availability of window curtain items and the ease with which they can be installed.

Based on the Application Insights, the market is segmented into Residential and Commercial.

  • The residential segment led the market and accounted for more than 55% share of the global revenue in 2021.
  • The category is being driven by an increase in the number of households and rising urbanization in developing economies such as India and China.
  • The commercial segment is anticipated to expand at a faster CAGR of 7.7% from 2022 to 2030. The market for new building is also driven by investments in the standardization of IT infrastructure and product advancements.

Based on the Distribution Channel Insights, the market is segmented into Online and Offline.

  • The offline distribution channel made the largest revenue contribution of over 80.0% in 2021. Consumers prefer home décor stores such as Home Center as they have a larger selection of patterns and colors.
  • The online channel is projected to register a CAGR of 8.0% from 2022 to 2030. E-commerce in the home décor industry is growing, and it helps companies reach a wider audience.

Based on the Installation Insights, the market is segmented into New Construction and Retrofit.

  • The retrofit segment led the market and accounted for a 56.8% share of the global revenue in 2021. In the residential sector, renovation and retrofitting is a prominent trend driving the market for window coverings.
  • The new construction segment is anticipated to expand at a CAGR of 7.3% from 2022 to 2030. The demand for window coverings is likely to be driven by expanding residential developments and the robust growth of the commercial construction industry.

Based on the Technology Insights, the market is segmented into Automatic and Manual.

  • The manual segment made the largest revenue contribution of over 90.0% to the global market in 2021. Dwelling sizes have shrunk as a result of rapid urbanization, necessitating the usage of multipurpose home furniture and window coverings.
  • The automatic segment is anticipated to expand at the fastest CAGR of 8.9% from 2022 to 2030. Smart home automation technologies are becoming increasingly popular around the world, and some home stores are now stocking smart dimmers and motion sensor kits.

Window Covering Regional Outlook

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa (MEA)

Key Companies Profile & Market Share Insights

The window covering the market includes both international and regional participants. Key market players are focusing on product innovation to enhance their portfolios. In August 2020, Blinds.com, a Home Depot Company, expanded its popular cellular shades line to include a comprehensive, integrated system that could cover any window in the house, offering customers the advantages of cordless operation without the need for motorization

Some prominent players in the Global Window Covering market include:

  • Hunter Douglas
  • Lotus & Windoware, Inc.
  • Bombay Dyeing
  • Insolroll
  • Mariak
  • Welspun India Limited
  • Skandia Window Fashions
  • MechoShade Systems, LLC
  • Lafayette Interior Fashions
  • Comfortex Window Fashions

Order a free sample PDF of the in Window Covering Market Intelligence Study, published by Grand View Research.

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