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The global sports nutrition market size is expected to reach USD 82.3 billion by 2030, according to a new report by Grand View Research, Inc. It is expected to expand at a CAGR of 8.5% from 2022 to 2030. Consumer awareness regarding health and wellbeing is contributing to market growth. People are actively involved in various health and fitness activities. For instance, according to the AusPlay Survey 2021, 83.3% of women and 79.4% of men participate in sports and physical activity at least once a week in Australia. Additionally, consumers with lifestyle diseases are growing.

Sports Nutrition Market Segmentation

Grand View Research has segmented the global sports nutrition market on the basis of product type, application, formulation, consumer group (age group & activity), distribution channel, and region:

Based on the Product Insights, the market is segmented into Sports Supplements, Sports Drinks, Sport Foods, Meal Replacement Products and Weight Loss Products.

• Sports supplements accounted for the largest revenue share of over 50.0% in 2021 owing to the growing consumption of protein supplements such as whey protein and the availability of various plant proteins such as soy, spirulina, pumpkin seed, hemp, rice, and pea.
• The availability of a large variety of protein supplements in retailers including Walmart, Amazon, and Vitamin Shoppe will support the segment growth.
• The sports foods segment is expected to expand at the fastest growth rate over the forecast period. Sports foods such as protein and energy bars are gaining popularity as on-the-go snacks.

Based on the Application Insights, the market is segmented into Pre-workout, Pre-workout, Weight Loss and Others.

• Post-workout supplements offer benefits such as repairing damaged muscles, enhanced muscle gain, recovery, and maintenance of muscle mass.
• Post-workout supplements such as branched-chain amino acids, glutamine, and casein are gaining traction globally owing to the growing awareness regarding their benefits.
• Consumer demand for probiotics, vitamins and mineral supplements, meal replacement products, weight management products, and during-workout supplements will foster the segment growth in the near future.

Based on the Formulation Insights, the market is segmented into Tablets, Capsules, Powder, Softgels, Liquid and Gummies.

• The powder segment held the largest revenue share of over 40.0% in 2021 owing to the high consumption of protein powders.
• The gummies segment is expected to be the fastest-growing segment over the forecast period.
• Growing consumption of gummies owing to benefits such as convenience, taste, and easy consumption is estimated to drive the segment.

Based on the Consumer Group Insights, the market is segmented into Children, Adult and Geriatric.

• The adult segment held the largest revenue share of over 65.0% in 2021. This is attributed to a large number of consumers falling in the age of 18 to 64 years.
• The increasing working women population is driving the demand for women's sports nutrition in this age group.
• The adult segment is expected to emerge as the fastest-growing segment over the forecast period due to the growing spending on health products and supplements and growing awareness regarding well-being.

Based on the Consumer Group, By Activity Insights, the market is segmented into Heavy Users and Light Users.

• The light users segment held the largest revenue share of over 70.0% in 2021.
• A number of consumers with nebulous health, nutrition, or lifestyle goals with an aim to live a healthy and active life, but no interest in performance goals are adopting sports supplements for an adequate nutrition intake.
• The increasing availability of products for lifestyle users is driving the segment.

Based on the Distribution Channel Insights, the market is segmented into Brick and Mortar and E-commerce.

• The brick and mortar segment held the largest revenue share of over 75.0% in 2021.
• The online distribution channel segment is expected to expand at the fastest growth rate. The COVID-19 pandemic and associated lockdowns boosted online sales in 2020.
• E-commerce retailers such as Amazon are entering sports nutrition to enter the rapidly growing industry.

Sports Nutrition Regional Outlook

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa (MEA)

Key Companies Profile & Market Share Insights

Mergers & acquisitions, collaborations, and flavor differentiation are the key strategies adopted by the major companies for gaining a competitive edge in the market. In April 2021, Unilever acquired Onnit, a supplement and sports nutrition brand, to expand its portfolio in the wellness and lifestyle segment.

Some prominent players in the Global Sports Nutrition market include:

• Iovate Health Sciences
• Abbott
• Quest Nutrition
• PepsiCo
• Cliff Bar
• The Coca-Cola Company
• MusclePharm
• The Bountiful Company
• Post Holdings
• BA Sports Nutrition
• Cardiff Sports Nutrition

Order a free sample PDF of the in Sports Nutrition Market Intelligence Study, published by Grand View Research.