Gluten-Free Products Market Demand, Growth And Development Trends By 2022 - 2030.

The global gluten-free products market size is expected to reach USD 13.7 billion by 2030, according to a new report by Grand View Research, Inc. The market is expected to expand at a CAGR of 9.8% from 2022 to 2030. The rising prevalence of lifestyle-related diseases has favored in driving the product demand. Manufacturers and marketers are linking new product developments with other rising trends in the food and beverage industry, which is aiding gluten-free foods to gain traction. Clean labeling, transparent packaging, and the incorporation of plant proteins are among these developments, thereby driving the market.

The U.S. is one of the major consumers of gluten-free products as, on average, one in every 133 people suffers from celiac disease, and one in every 56 people experiences similar symptoms. Celiac disease is an autoimmune disorder distinguished by gluten intolerance. Celiac disease patients can only avoid these symptoms by following a gluten-free diet. However, despite not being diagnosed with gluten sensitivity, the gluten-free diet has grown in popularity in recent years, with an increasing number of individuals opting for it. The market is predominantly driven by consumers’ perception that a gluten-free diet will ensure significant health benefits such as reduced cardiovascular risks and weight control.

Gluten-Free Products Market Segmentation

Grand View Research has segmented the global gluten-free products market on the basis of product, distribution channel, and region:

Based on the Product Insights, the market is segmented into Bakery Products, Dairy/Dairy Alternatives, Meats/Meats Alternatives, Condiments, Seasonings, Spreads, Desserts & Ice-creams, Prepared Food, Pasta and Rice and Others.

  • The bakery products segment accounted for the largest revenue share of nearly 29.0% in 2021 and is expected to maintain its dominance over the forecast period..
  • The increasing demand for gluten-free bread is the primary driver leading the bakery product segment.
  • The bakery segment is also projected to register the fastest CAGR of 10.9% from 2022 to 2030.
  • Bakery aisles are witnessing this trend going beyond bread to products such as cakes, biscuits, pastries, pasta, and breakfast cereals as well. Gluten-free breakfast cereals are gaining immense popularity, and General Mills Inc., making nearly 90% of all its Cheerios breakfast cereals range gluten-free.

Based on the Distribution Channel Insights, the market is segmented into Convenience Stores, Supermarkets & Hypermarkets, Specialty Stores, Online and Others.

  • The supermarkets and hypermarkets segment dominated the market and accounted for approximately 28.0% in 2021. This is owing to the fact that it provides easy accessibility to a range of items under one roof.
  • The rising number of seasonally driven displays includes gluten-free products, resulting in the promotion of new products, thereby expanding the segment.
  • The online segment is anticipated to witness the fastest CAGR of 11.5% from 2022 to 2030. Benefits offered by the online channel, including shopping from the comfort of one’s home, doorstep delivery, free shipping, and discounts, are mainly attracting millennials and the younger generation to opt for this channel.

Gluten-Free Products Regional Outlook

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa (MEA)

Key Companies Profile & Market Share Insights

The market is highly competitive in nature with the presence of a number of multinational companies across major economies. The majority of the companies are vertically integrated for manufacturing gluten-free foods. This provides them with a much-improved product portfolio, with the launch of new products and brands.

Some prominent players in the Global Gluten-Free Products market include:

  • Conagra Brands, Inc.
  • The Hain Celestial Group Inc.
  • General Mills Inc.
  • Kellogg Co.
  • The Kraft Heinz Company
  • Hero AG
  • Barilla G. e R. Fratelli S.p.A
  • Seitz glutenfrei
  • Freedom Foods Group Limited
  • Ecotone

Order a free sample PDF of the in Gluten-Free Products Market Intelligence Study, published by Grand View Research.

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