Meal Kit Delivery Services Market Product Estimates & Strategy Framework To 2022 - 2030

The global meal kit delivery services market size is expected to reach USD 64.3 billion by 2030, according to a new report by Grand View Research, Inc. The market is expected to expand at a CAGR of 17.4% from 2022 to 2030. Increasing preference for homemade meals among millennials is expected to be a major factor contributing to the growth of the market. Meal kit delivery services are popular among busy parents, millennials, those juggling multiple jobs, working couples, or people with special diet needs who prefer pre-planned ingredients or meals so that they can quickly prepare meals.

The cook and eat segment led the market and accounted for a revenue share of 60.7% in 2021. Growing demand for healthy food ingredients and the trend of cooking at home at the global level is expected to expand the scope of cook and eat meal delivery services over the next few years. Further, for people suffering from depression, anxiety, or want to maintain brain health, cooking is a great exercise. Thus, the popularity of cook and eat meal kit delivery services can be seen among the masses.

Meal Kit Delivery Services Market Segmentation

Grand View Research has segmented the global meal kit delivery services market on the basis of offering, service, platform, meal type, and region:

Based on the Offering Insights, the market is segmented into Heat & Eat and Cook & Eat.

  • The cook and eat segment dominated the market for meal kit delivery services and held the largest revenue share of 60.7% in 2021.
  • Heat and eat meal kit delivery service providers offer meals prepared by chefs to consumers.

Based on the Services Insights, the market is segmented into Single and Multiple.

  • The single delivery service segment dominated the market for meal kit delivery services and accounted for the largest revenue share of 57.8% in 2021.
  • The multiple delivery service segment is expected to register the highest CAGR of 17.7% in the market for meal kit delivery services from 2022 to 2030.

Based on the Platform Insights, the market is segmented into Online and Offline.

  • The online segment dominated the market for meal kit delivery services and accounted for the largest revenue share of 63.2% in 2021.
  • The offline platform is expected to register a CAGR of 17.8% in the market for meal kit delivery services from 2022 to 2030.

Based on the Meal Type Insights, the market is segmented into Vegan, Vegetarian and Non-vegetarian.

  • The non-vegetarian segment dominated the market for meal kit delivery services and held the largest revenue share of 63.7% in 2021.
  • The vegetarian meal kits segment is expected to witness a CAGR of 17.6% in the market for meal kit delivery services from 2022 to 2030.
  • Most likely, the adoption of plant-based and cruelty-free diets are the factors responsible for the increase in the number of vegetarians across the globe.

Meal Kit Delivery Services Regional Outlook

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa (MEA)

Key Companies Profile & Market Share Insights

The market for meal kit delivery services is characterized by the presence of a few well-established players and several small and medium players.Mergers, acquisitions, and product launches remain one of the key strategic initiatives in the industry. In November 2020, HelloFresh acquired Factor75, LLC for USD 277 million. The acquisition was aimed at strengthening HelloFresh’s position in the U.S. market and increase its consumer base across the country.

Some prominent players in the Global Meal Kit Delivery Services market include:

  • Blue Apron, LLC
  • Freshly Inc.
  • HelloFresh
  • Sun Basket
  • Relish Labs LLC (Home Chef)
  • Gobble
  • Marley Spoon Inc.
  • Purple Carrot
  • Fresh n' Lean
  • Hungryroot

Order a free sample PDF of the in Meal Kit Delivery Services Market Intelligence Study, published by Grand View Research.

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