Glamping Market is Expected to Show a Significant Growth During the Forecast Period 2022 - 2030.
The global glamping market size is anticipated to reach USD 5.94 billion by 2030, registering a CAGR of 10.9% over the forecast period, according to a new report by Grand View Research, Inc. With continuous modification in service offerings and expansions, the market is expected to witness a prominent acceptance among tourists who prefer to stay closer to home over foreign vacations. Also, staycations are becoming increasingly popular and are expected to continue growing further through Airbnb and various other advertising campaigns supported by the governments across all regions. While de-stressing and relaxation are considered to be the main factors propelling the market growth, the need for a healthy lifestyle along with eco-tourism has created high demand for an active outdoors régime.
This, in turn, will have a positive impact on the market over the forecast period. Most consumers prefer spending a huge sum of money on immersive experiences as opposed to material possessions. Ethical awareness as well as rising demand for greater ethical conscientiousness from brands is expected to fuel industry growth from 2022 to 2030. Millennials nowadays seek adventurous, personal as well as local experiences wherever they go and are also willing to pay to get that emotionally evocative understanding, thus high target population is expected to have a positive impact on the market over the forecast period. In addition, another trend observed in the market is that in the past, satiations were only employed for celebratory purposes.
Glamping Market Segmentation
Grand View Research has segmented the global glamping market on the basis of accommodation, age group, and region:
Based on the Accommodation Insights, the market is segmented into Cabins & Pods, Tents, Yurts, Treehouses and Others.
- The global market has been divided into cabins & pods, tents, yurts, treehouses, and others.
- The rising importance of travelers to be a part of an immersive experience without compromising on luxuries has influenced campers with luxurious accommodations, such as cabins & pods.
- Major outdoor tourism providers offer a rough camping experience with luxe amenities, such as kitchen appliances, indoor bathrooms, portable toilets, air conditioning, luxury beds, TV, and Wi-Fi among others.
- The presence of national parks and huge wildlife offerings favor the popularity and acceptance of cabins & pods among consumers.
Based on the Age Group Insights, the market is segmented into 18-32 Years, 33-50 Years, 51-65 Years and Above 65 Years.
- In terms of value, the 18 to 32 years age group segment dominated the market and accounted for the maximum share of more than 44.5% of the global revenue in 2021.
- In addition, the increasing popularity of destination weddings among the younger population is attracting the idea of wedding glamping and thus, companies are increasing this category in their portfolio.
- The 33-50 years age group segment is expected to register the second-fastest CAGR over the forecast period.
Glamping Regional Outlook
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa (MEA)
Key Companies Profile & Market Share Insights
The market includes both international and domestic participants. Key market players focus on strategies, such as innovation and partnerships, to enhance their service offerings and gain a higher market share. For instance, in 2019, Baillie Lodges entered into a joint venture with an affiliate of KSL Capital Partners, LLC (KSL) heralding an exciting new chapter in Baillie Lodges’ quest to deliver Australia’s finest collection of luxury lodges.
Some prominent players in the Global Glamping market include:
- Under Canvas
- Collective Retreats
- Tentrr
- Eco Retreats
- Baillie Lodges
- Nightfall Camp Pty Ltd.
- Tanja Lagoon Camp
- Wildman Wilderness Lodge
- Paperbark Camp.
Order a free sample PDF of the in Glamping Market Intelligence Study, published by Grand View Research.
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