Athleisure Market Product Estimates & Strategy Framework To 2022 - 2030.

The global athleisure market size is expected to reach USD 662.56 billion by 2030, according to a new report by Grand View Research, Inc. The market is expected to expand at a CAGR of 8.9% from 2022 to 2030. Athleisure is a popular category because it taps into several broad trends, including a global shift toward consumers wearing more casual clothing, consumers seeking comfortable clothing, and health-conscious consumers engaging in more athletic activities and requiring performance clothing for these activities.

True Fit's Fashion Genome (via Direct Commerce), which analyses data from 17,000 brands and 180 million True Fit users, confirms that athleisure orders have increased by 84 percent since the pandemic began; sales of women's athleisure bottoms in the United Kingdom alone were five times higher in December 2020 than in April 2020. In addition, order volumes for men's athleisure wear sales increased by 20% from the previous year. Target's activewear line, All in Motion, which had only been launched before the pandemic, reportedly surpassed $1 billion in sales.

Athleisure Market Segmentation

Grand View Research has segmented the global athleisure market on the basis of type, product, end user, distribution channel, and region:

Based on the Type Insights, the market is segmented into Mass and Premium.

• Mass athleisure dominated the market with a share of over 60.0% in 2021. Athletic-casual clothing is becoming more widely accepted for use in a range of social settings. Sports-inspired materials like spandex, Lycra, and other synthetic fibers are used in many of the garments that are today considered work-appropriate.
• Wellness has progressed from a niche lifestyle choice to a new status symbol and expression of personal beliefs that transcends many industries, from luxury travel to high-end beauty and fitness.

Based on the Product Insights, the market is segmented into Yoga Apparels, Shirts, Leggings, Shorts and Others.

• The shirts segment held the largest revenue share of over 30.0% in 2021. The yoga apparel segment held the second-largest revenue share in 2021 and is expected to witness the fastest growth over the forecast period.
• Thus, with lockdown measures in place, yoga studios, gyms, health clubs, and other settings where in-person group yoga classes took place, were shut down or temporarily closed, which encouraged fitness enthusiasts to take up online base home classes. This has certainly increased the demand for yoga apparel.
• Leggings also form an essential component of athleisure wear, since they are multi-purpose and can be easily worn as activewear as well as casual wear. Over the forecast period, leggings are projected to register a CAGR of 8.6% over the forecast period.

Based on the End-User Insights, the market is segmented into Men, Women and Children.

• The women segment held the largest revenue share of over 40.0% in 2021. An increasing number of women taking membership in sports activities and growing participation in fitness clubs are contributing to the growth of the market.
• Collaborations and partnerships with athletes, especially female players, are also adopted by market players to boost its athleisure demand for the women’s category.
• In January 2020, Italian luxury brand Redemption launched its first-ever line of athleisure clothing called the “Athletix”. Celebrity endorsements, promotions, and campaigns led by famous personalities tend to have a considerable impact on consumers.

Based on the Distribution Channel Insights, the market is segmented into Online and Offline.

• The offline segment dominated the market and held a revenue share of over 60.0% in 2021. The online segment is projected to expand at the highest CAGR from 2022 to 2030.
• The fashion business is undergoing seismic shifts as a result of digital innovation, increased globalization, and changes in consumer buying habits. And thanks to the coronavirus's expedited retail catastrophe, the fashion industry is more uncertain than ever.
• According to a recent survey, more than 90% of people in the United States live at home. With less physical activity and a rise in homey comfort, soft sports style and flowing fabrics will become even more popular.

Athleisure Regional Outlook

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa (MEA)

Key Companies Profile & Market Share Insights

The market is competitive in nature owing to the presence of a high concentration of international players in the market. For instance, Athleta, a Gap-owned women's workout clothing brand, reported a 35% growth in net sales in the third quarter of 2020, while sales in the Gap-owned Old Navy's activewear category increased by 55%. Gilly Hicks, Abercrombie & Fitch's women's loungewear brand, saw double-digit sales growth in the most recent Q4 2020, which led to a 100% increase in online sales.

Some prominent players in the Global Athleisure market include:

• Hanes Brands, Inc.
• Adidas AG
• Vuori
• PANGAIA
• Under Armour, Inc.
• Outerknown
• EILEEN FISHER
• Patagonia, Inc.
• Wear Pact, LLC
• Lululemon Athletica

Order a free sample PDF of the in Athleisure Market Intelligence Study, published by Grand View Research.