The U.S. digital signage market size was valued at USD 5.3 billion in 2021.

The U.S. digital signage market size was valued at USD 5.3 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 6.3% from 2022 to 2030. Digital signage is used for displaying promotional and informative content in the form of images, graphics, design collaterals, videos, and creative advertising on digitized displays. Creative advertising content can attract customers and viewers, engage viewers through impactful content management, and influence consumers’ purchasing decisions. This is leading to increased adoption of digitized displaying technologies in various end-user verticals. Major end-user sectors include retail, hospitality, healthcare, education, transportation, corporate, and banking.

In addition, surging demand for providing concise and comprehensive information about products to consumers is boosting the implementation of digitized signs. Moreover, increasing adoption of advanced technologies such as single or multi-touch display technologies and gesture-based displays is likely to drive the market. These devices require guidance and digitized information management, which can be accessed from a remote location with signage. This is one of the significant drivers which is projected to boost the market over the coming seven years.

Gather more insights about the market drivers, restrains and growth of the U.S. Digital Signage Market

The advent of innovative displays, such as liquid crystal display (LCD), LED, OLED, and Super AMOLED display, is allowing advertisers to improve the clarity and quality of the content being presented. This is prompting digitized poster providers to provide content that is compatible with all types of displays. Besides, information is provided with the help of digitized display technologies, which include pictures and motion in a digitized format to gain the attention of customers. High investments are being made by marketers for the creation of new content to attract customers.

The U.S. is a prominent destination for market players as marketing and promotional techniques continue to evolve and advertisers prefer digitized promotion over conventional marketing. Other benefits associated with digitized signs, such as better audience engagement, reduced paper consumption, increased sales owing to improved influence on customers, and cost-effective advertising, are encouraging their adoption in the country. The increasing use of 3D digital signage for effective branding and promotion of the product is anticipated to provide a lucrative platform for market growth over the forecast period. In the U.S., the West American region held the largest share in 2021 owing to the presence of a well-developed and highly penetrated advertising segment that uses innovative digitized signs to attract an audience.

However, high initial investments associated with digitized signs have been poised for the adoption of digital signage. Adoption of digitized signs by small- and mid-sized enterprises is particularly limited owing to the initial investment involved in obtaining supportive software, hardware, and technology. In addition, the lack of research and awareness about the benefits of digitized signs is also another factor that is restraining the smooth growth of the market.

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U.S. Digital Signage Market Segmentation

Grand View Research has segmented the U.S. digital signage market based on component, hardware components, display type, display technology, display size, software, application, location, and region:

U.S. Digital Signage Component Outlook (Revenue, USD Million, 2017 - 2030)

Hardware

Software

Services

U.S. Digital Signage Hardware Components Outlook (Revenue, USD Million, 2017 - 2030)

Displays

Media Players & Extenders

Others (Mounting Devices & Components)

U.S. Digital Signage Display Type Outlook (Revenue, USD Million, 2017 - 2030)

Video Walls

Video Screens

Transparent LED Screens

Digital Posters

Kiosks

Others

U.S. Digital Signage Display Technology Outlook (Revenue, USD Million, 2017 - 2030)

LCD

LED

Projection

U.S. Digital Signage Display Size Outlook (Revenue, USD Million, 2017 - 2030)

Below 32 Inches

32 to 52 Inches

More than 52 Inches

U.S. Digital Signage Software Outlook (Revenue, USD Million, 2017 - 2030)

Display Software

Audience Analytics & Engagement Software

U.S. Digital Signage Application Outlook (Revenue, USD Million, 2017 - 2030)

Retail

Hospitality

Entertainment

Stadiums & Playgrounds

Corporate

Banking

Healthcare

Education

Transportation

U.S. Digital Signage Location Outlook (Revenue, USD Million, 2017 - 2030)

In-store

Out-store

U.S. Digital Signage Regional Outlook (Revenue, USD Million, 2017 - 2030)

Northeast

• New York
• Maryland
• Pennsylvania

Southeast

• Florida
• North Carolina

West

• California
• Idaho
• Nevada

Midwest

• Illinois
• Ohio
• Nebraska
• Minnesota

Southwest

• Texas

Market Share Insights

May 2022 - NEC Display Solutions of America announced the availability of the next generation of its PE Series entry-installation laser projectors, the PE506UL and PE506WL. The ideal projection solution for K-12, higher education and corporate applications, the upgraded PE Series projectors deliver powerful brightness with 5,200 lumens, accommodating larger screens and delivering more value to customers needing dynamic, high-resolution imaging at an affordable price.

May 2022 - Intel announced advancements across silicon, software and services, showcasing how it brings together technologies and the ecosystem to unlock business value for customers today and in the future.

Key Companies profiled:

Some prominent players in the U.S. Digital Signage market include

• NEC Display Solutions of America, Inc.
• BrightSign LLC
• Planar System Inc.
• Cisco Systems, Inc.
• Intel Corporation
• Microsoft Corporation
• Keywest Technology, Inc.
• Scala, Inc.
• Visix, Inc.
• Panasonic Corporation of North America
• Hughes Network Systems LLC

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