Pressure Sensitive Adhesives Market Competitive Landscape & Strategy Framework To 2014 - 2025.

The variation in consumer preferences with regard to convenience and processed food is expected to propel PSA market demand in Central & South America for the labeling application segment. The emerging economies including Brazil and Uruguay are undergoing sharp industrial growth together with large investments in automotive and construction industries.

The stringent regulations regarding VOC emissions together with fuel efficiency norms are likely to result in the sluggish growth of the product in North America and Europe regions. The regulatory agencies including REACH, U.S., and EPA have strict norms to improve sustainability. This includes considerable investment by the companies to develop eco-friendly product portfolio in accordance with the norms.

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Competitive Insights

The global PSA market is fragmented with the presence of various large and small scale companies. The major companies are 3M, Bostik, Avery Dennison, H.B. Fuller, Dow Chemicals, Sika, Henkel, and Ashland. The other players include Drytac, Collano Adhesives, Franklin Adhesives & Polymers, Novamelt, Scapa, and Jesons Industries.

The major companies in the market focus on developing their existing product portfolio together with the development of new, competitive, and innovative products. Ashland launched Arocure UV-curable PSAs based on hot-melt technology for application in specialty tapes. The widely used product strategy implemented by most of the companies is product innovation.

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