Nutrigenomics Market is expected to grow at a significant pace during the forecast period.

This is attributed to rising cases of obesity among the young and adult populations across the globe. The growing adoption of unhealthy lifestyles and increasing stress levels among individuals is giving rise to obesity. Moreover, genetic factors are also responsible for body fat distribution and weight gain among individuals. On the basis of techniques, the nutrigenomics industry can be categorized into blood, saliva, buccal swab, and others.

Regional segmentation includes Europe, North America, Asia Pacific, Central and South America, and the Middle East and Africa. In 2017, North America accounted for the largest revenue share. It is anticipated to dominate the market over the forecast period owing to the rising consumption of specialized diets in the region. In addition, the advent of direct-to-consumer nutrigenomics kits is expected to impel regional growth. Moreover, ongoing research and development regarding nutrigenomics will drive regional market growth in the coming years.

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The Asia Pacific, on the other hand, is predicted to exhibit significant growth owing to the rising demand for beverages and functional food in the region. This factor is promoting the adoption of nutrigenomic techniques. Japan is expected to be the largest consumer of functional food in the region, which will drive the regional market in the coming years. Some of the key players in the nutrigenomics market are Unilever; Danone; Genova Diagnostics; Inc.; Gene Smart; Metagenics, Inc.; and Cell Logic. Companies are adopting business strategies such as mergers and acquisitions to expand their product portfolio and gain a competitive edge over others.

The increasing focus of food manufacturers on the customization of food products according to specific gene profiles is anticipated to propel nutrigenomics market growth. Manufacturing companies are launching food products aimed to improve weak immune systems among individuals. Moreover, supportive initiatives being taken by governments across various nations to promote nutritional genomics will drive the market over the forecast period.

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