Potato Protein Market Estimates & Strategy Framework To 2019 - 2025

The global potato protein market size is projected to reach USD 107.47 million by 2025 expanding at a CAGR of 4.3% from 2019 to 2025, according to a new report by Grand View Research, Inc. Increasing popularity of potato protein due to its high nutritional value and benefits, such as improved digestive health, strength, and controlled blood sugar, is expected to drive the market over the forecast period. Increasing product usage as a food supplement will also boost the market growth.

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Isolates type segment accounted for the largest market share of more than 55% in 2018 and is estimated to retain its position expanding at the fastest CAGR of 4.3% over the forecast period. The food & beverages is expected to be the largest application segment over the next few year. The product is widely used dairy products, infant formulas, various beverages, health food supplements, etc. Constant product innovation in the segment will drive the demand further.

For example, Summit Nutritionals International, Inc. launched antioxidant potato protein powder isolate, which increases strength and helps lose weight. Avebe and Bioriginal Food & Science Corp. launched Solanic and Solathin vegan protein isolates, respectively. The feed segment is projected to expand at the fastest CAGR of 4.7% from 2019 to 2025 due to product innovation. For instance, Roquette Freres launched Tubermine FV protein for pet food, which works as an alternate for milk for calves.

Europe was the largest regional market in 2018 and accounted for more than 30% of the global share. The region is projected to retain its leading position throughout the forecast period. However, APAC is projected to be the fastest-growing regional market from 2019 to 2025 due to increasing consumption of food supplements and product popularity as milk, sports nutrition, and poultry diet.

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Further key findings from the study suggest:

• Isolates was the dominant type segment in 2018 and is expected to register the fastest CAGR from 2019 to 2025

• Key companies in the market are concentrating on product innovation and capacity expansion to estimate the existing and future demand patterns from upcoming product segments

• For instance Avebe, the largest producer and supplier of potato protein, merged with Novasep to offer high-quality protein for food & beverages application

• The potato protein market is highly competitive in nature. Some of the key companies are Avebe, Bioriginal Food & Science Corp., Roquette Freres, The Agrana Group, Emsland Group, KMC Ingredients, AKV Langholt, PPZ Niechlow, and SuDSTaRKE GmbH

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