Eye wear Market key players insight & growth driver analysis 2022 - 2030.

The global eyewear market size was valued at USD 147.60 billion in 2020. It is expected to expand at a compound annual growth rate (CAGR) of 8.5% from 2021 to 2028. The rising popularity of fast fashion among millennials is encouraging eyewear manufacturers to design affordable and attractive eyewear. To quickly respond to fast fashion trends and attract fashion enthusiasts, eyewear designers regularly come up with new designs and patterns. This offers new revenue generation opportunities to companies by acquiring new customers and ensuring continuous business relations with existing customers. Eyewear providers are diversifying their service offerings to enhance the customer buying experience and to build better business relations.

Companies such as Vision Express and Coolwinks have started offering an eye check-up facility to their customers from their homes. These companies also allow users to choose their frames and try them on in real-time, with Lenskart offering a wide range of choices, to offer better services and to ensure better customer relations.

Gather more insights about the market drivers, restrains and growth of the Global Eyewear market

The exponential growth of social media is offering new growth avenues for the market. Popular social media platforms offer eyewear companies the opportunity to carefully analyze audience demands and choices, thus enabling them to offer specially curated products according to different geographies. The presence of a sizeable audience on platforms such as Twitter, Instagram, and Facebook enable eyewear companies to penetrate the market more effectively. While creating new channels to market their products, social media platforms enable companies to engage in innovative marketing practices such as influencer marketing and affiliate marketing, thus capturing a larger revenue share.

The COVID-19 pandemic has impacted eyewear adoption trends in 2020. Countrywide lockdowns and the implementation of Work From Home (WFH) models by several companies has resulted in people spending more time on their laptops, desktops, and mobile phones for work and entertainment purposes. The longer screen times and the resulting rise in eye fatigue have facilitated the need to use vision correction and anti-fatigue glasses. This has allowed eyewear companies to capture higher sales of anti-fatigue and blue light canceling lenses, thereby resulting in overall market growth.

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Eyewear Market Segmentation

Grand View Research has segmented the global eyewear market on the basis of services, firm size, provider, and region:

Eyewear Product Outlook (Volume, Million Units; Revenue, USD Million, 2017 - 2028)

• Contact Lenses

o   Premium Contact Lenses

o   Mass Contact Lenses

• Spectacles

o   Spectacle Frame

o   Type

o   Premium Spectacle Frames

o   Mass Spectacle Frames

o   Style

o   Round

o   Square

o   Rectangle

o   Oval

o   Others

         Spectacle Lenses

       Sunglasses

         Lens Type

o   Polarized Sunglasses

o   Non-Polarized Sunglasses

         Lens Material

o   CR-39

o   Polycarbonate

o   Polyurethane

o   Others

Eyewear Distribution Channel Outlook (Revenue, USD Million, 2017 - 2028)

• E-Commerce
• Brick & Mortar

Eyewear Regional Outlook (Volume, Million Units; Revenue, USD Million, 2017 - 2028)

• North America

o   U.S.

o   Canada

o   Mexico

• Europe

o   Germany

o   U.K.

• Asia Pacific

o   China

o   India

o   Japan

o   Vietnam

• South America

o   Brazil

• MEA

 Market Share Insights

June 2022 - Denmark-based EnsEyes supplies orthokeratology (ortho-k) and scleral contact lenses in Denmark, Sweden, Norway, and Finland. The company will operate within CooperVision's specialty eye care group. Financial terms of the deal were not disclosed.

May 2022 - Carl Zeiss Meditec AG (ETR:AFX) shareholders might be concerned after seeing the share price drop 21% in the last month. But that scarcely detracts from the really solid long term returns generated by the company over five years.

Key Companies profiled:

Some prominent players in the global Eyewear market include

• Johnson & Johnson Vision Care, Inc.
• ESSILORLUXOTTICA
• CooperVision
• Carl Zeiss AG.
• Bausch & Lomb Inc.
• Safilo Group S.p.A.

Order a free sample PDF of the Eyewear Market Intelligence Study, published by Grand View Research.