What are the advantages and disadvantages of the Anti-Counterfeiting Packaging market?

High concerns about harmful side effects of spurious drugs and brand image are protected using the use of anti-counterfeiting packaging in pharmaceutical products which will witness high growth over the forecast period. Machine readable codes and Barcodes for food & beverage products and product security are expected to grow over the forecast period.

Regional Insights:

Asia Pacific market is projected to drive rapidly because of increasing worries concerning the damages took place due to the manufacturing of forged products. The demand is expected to grow due to large a number of pharmaceutical manufacturer’s existence. CAGR projected is of 12% from 2016 to 2025. Manufacturers in China adopted the product security technology.

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Competitive Insights:

The key players in anti-counterfeiting packaging market are Avery Dennison, CCL Industries Inc., 3M Company, Zebra Technologies Corporation, SICPA Holding SA etc. Industry witnesses a number of acquisitions and mergers to increase the company’s revenues and emphasizes on R&D for advanced technology production.

Companies differentiated products from the competitor’s products posess patent to reduce the risk of product poaching. Industry is subject to have a high rivalry over companies operating high-profit margins. Industry shows integration throughout the value chain from production and development of security products and technologies to distribution. Companies undertake joint ventures for the production of advanced technology solutions to grow over the forecast period.

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